The "ice city" of Harbin in Northeast China's Heilongjiang Province has captured widespread attention online due to its stunning ice sculptures, enchanting ice-snow world, and an artificial moon drawing in record numbers of tourists from across China. Visitors, despite enduring temperatures as low as-10℃, flock to experience the city's cultural traditions and festive atmosphere.
During the three-day New Year's Day holidays, Harbin saw over 3 million tourists, generating approximately 5.91 billion yuan ($832 million)in tourism revenue, setting a new record. The International Ice and Snow Festival marked the beginning of the peak winter tourism season, with videos of tourists enjoying themselves in Harbin going viral on social media platforms like Sina Weibo.
Harbin's tourism success is attributed not only to its unique attractions but also to the swift and thoughtful response of the local government and the warmth of its residents. Visitors are greeted with live performances at the airport, free transportation, and samples of local products, creating a welcome atmosphere. The city's tourism boom has drawn attention internationally, with media outlets highlighting Harbin as a model for successful tourism development. This success is seen as reflecting the region's rich cultural her it age and its commitment to providing high-quality services.
The surge in tourism has also had economic implications, driving up bookings for hospitality and entertainment services in neighboring cities like Qiqihar. Investors have shown enthusiasm, with stocks related to Northeast China's revitalization experiencing significant increases in value. The revitalization of Northeast China, including provinces like Heilongjiang, Jilin, and Liaoning, is seen as a key priority for the region's development. Efforts are underway to leverage the region's resources, industrial capabilities, and geographical advantages to inspire innovation and attract investment.
In 2023, Northeast China saw positive economic growth, with provinces like Jilin and Liaoning experiencing GDP increases. The region has also attracted foreign investment, with projects such as a major chemical venture in Liaoning and new energy vehicle initiatives in Jilin. The integrated development of tourism is viewed as a catalyst for broader economic growth in Northeast China, encouraging innovation, opening up new markets, and fostering talent retention. The region aims to embrace new opportunities, enhance its innovation capacity, and pursue sustainable development to achieve full revitalization.
As reflected in social media posts, the success of Harbin's tourism industry serves as a testament to the region's progress and determination, signaling a prosperous future for Northeast China's economic revival.