More American businesses are starting to use artificial intelligence(AI)tools to come up with new ideas and to deal with customers.
Mattel is known for making children's toys. The company recently used an AI image generator (生成器) called DALL-E to come up with ideas for new Hot Wheels toy cars. The used vehicle seller CarMax is using ChatGPT to gather thousands of customer comments. The social media service Snapchat has added a chatbot (聊天机器人) to its messaging service. And Instacart, a delivery service, now uses ChatGPT to answer food questions. Even the Coca-Cola company plans to use AI to help create new marketing content. It has not said exactly how it plans to use the technology. But the move shows that businesses are under pressure to use the tools that many of their employees and customers are already trying on their own.
Some experts warn that businesses should carefully consider possible harms to customers, society, and their own companies before choosing to use AI tools in the workplace. Chaire Leibowicz works at The Partnership on AI, a nonprofit group. The group recently released recommendations for companies producing AI- generated images, audio and other media. "I want people to think deeply before deploying this technology" Leibowicz said. "They should play around. . . but we should also think, what purpose are these tools serving in the first place?"
While text generators like ChatGPT can make the process of writing emails and marketing documents faster and easier, they also appear to present misinformation as fact. And image generators like DALL-E are trained in copying widely available digital art and photography. This has raise copyright(版权)concerns from the creators of those works.
"It is safer to use AI tools as a ‘thought partner' but still people as the creator of final products," said Anna Gressel. She works at the law company Debevoise & Plimpton, which advises businesses on how to use AI.