D
As the capabilities of artificial intelligence (AI) keep growing, some companies are hiring "AI prompt (提示) engineers" to help them get the best out of the emerging technology. Are these jobs set to become a universal presence, or are they a passing fad (时尚)? Generative AI creates text or images in response to prompts entered by the user. This can be as simple as asking for something in plain English, similar to using a search engine. But there is a key to it: including the right references and keywords that can guide AI towards the desired outcome.
"By buying a pre-built prompt given by prompt engineers, you can ensure the AI model will generate what you want. The average price is $3.50, but some prompts can cost hundreds of dollars," says Ben Stokes, the founder of Prompt Base. Most of the prompt engineers on the site don't have a technical background. The engineers tend to come from a photography or graphic design background, and those working on prompts for generating text used to work in marketing or copy writing.
Aaron Sines at US recruitment firm Razoroo has been placing engineers into AI jobs for five years, but only came across the term "prompt engineer" earlier this year. Sines says that a lot of the companies approaching him looking for a "prompt engineer" are actually seeking a more rounded AI researcher with technical skills. He believes AI models could become better at extracting (提取) information from humans about what they want, making the idea of a specialized prompt engineer obsolete, but thinks there will always be a need for humans to oversee AI models during development and application.
Zhan Qin at Zhejiang University in China says complex prompts, and the prompt engineers who create them, are unlikely to disappear any time soon because AI models aren't like traditional algorithms (算法) that work on logic and can be entirely understood by humans. "Some prompts are short. But there are a lot of very, very long prompts. Even the generators of those prompts do not know the exact meanings behind those magical words," says Qin.