Look to many of history's cultural symbols, and there you'll find an ancestor of Frosty, the snowman in the movie Frozen. It appeared on some of the first postcards, starred in some of the earliest silent movies, and was the subject of a couple of the earliest photos, dating all the way back to the 1800s. I discovered even more about one of humanity's earliest forms of life art during several years of research around the world.

    For example, snowmen were a phenomenon in the Middle Ages, built with great skill and thought. At a time of limited means of expression, snow was like free art supplies dropped from the sky. It was a popular activity for couples to leisurely walk through town to view the temporary works of chilly art. Some were created by famous artists, including a 19-year-old Michelangelo, who in 1494 was appointed by the ruler of Florence, Italy, to build a snowman in his mansion's courtyard.

    The Miracle of 1511 took place during six freezing works called the Winter of Death. The city of Brussels was covered in snowmen—an impressive scene that told stories on every street corner. Some were political in nature, criticizing the church and government. Some were a reflection of people's imagination. For the people of Brussels, this was a defining moment of defining freedom. At least until spring arrived, by which time they were dealing with damaging floods.

    If you fear the heyday of the snowman has passed, don't worry: I've learned that some explosive snowman history is still being made today. Every year since 1818, the people of Zurich, Switzerland, celebrate the beginning of spring by blowing up a snowman. On the third Monday of April, the holiday Sechselauten is kicked off when a cotton snowman called the Boogg is stuffed with explosive and paraded through town by bakers and other tradesmen who throw bread to the crowds. The parade ends with the Boogg being placed on a 40-foot pile of firewood. After the bells of the Church of St. Peter have rung six times, representing the passing of winter, the pile is lit. When the snowman explodes, winter is considered officially over—the quicker it is burnt down, the longer summer is said to be.

Who is a genius? This question has greatly interested humankind for centuries.

Let's state clearly: Einstein was a genius. His face is almost the international symbol for genius. But we want to go beyond one man and explore the nature of genius itself. Why is it that some people are so much more intelligent or creative than the rest of us? And who are they?

In the sciences and arts, those praised as geniuses were most often white men, of European origin. Perhaps this is not a surprise. It's said that history is written by the victors, and those victors set the standards for admission to the genius club. When contributions were made by geniuses outside the club—women, or people of a different color or belief—they were unacknowledged and rejected by others.

A study recently published by Science found that as young as age six, girls are less likely than boys to say that members of their gender（性别）are "really, really smart." Even worse, the study found that girls act on that belief Around age six they start to avoid activities said to be for children who are "really, really smart." Can our planet afford to have any great thinkers become discouraged and give up? It doesn't take a genius to know the answer: absolutely not.

Here's the good news. In a wired world with constant global communication, we're all positioned to see flashes of genius wherever they appear. And the more we look, the more we will see that social factors（因素）like gender, race, and class do not determine the appearance of genius. As a writer says, future geniuses come from those with "intelligence, creativity, perseverance（毅力）, and simple good fortune, who are able to change the world."

We live in a town with three beaches. There are two parks less than 10 minutes' walk from home where neighbourhood children gather to play. However, what my children want to do after school is pick up a screen — any screen — and stare at it for hours. They are not alone. Today's children spend an average of four and a half hours a day looking at screens, split between watching television and using the Internet.

In the past few years, an increasing number of people and organisations have begun coming up with plans to counter this trend. A couple of years ago, film-maker David Bond realised that his children, then aged five and three, were attached to screens to the point where he was able to say "chocolate" into his three-year-old son's ear without getting a response. He realised that something needed to change, and, being a London media type, appointed himself "marketing director for Nature". He documented his journey as he set about treating nature as a brand to be marketed to young people. The result was Project Wild Thing, a film which charts the birth of the Wild Network a group of organisations with the common goal of getting children out into nature.

"Just five more minutes outdoors can make a difference," David Bond says. "There is a lot of really interesting evidence which seems to be suggesting that if children are inspired up to the age of seven, then being outdoors will be a habit for life." His own children have got into the habit of playing outside now: "We just send them out into the garden and tell them not to come back in for a while."

Summer is upon us. There is an amazing world out there, and it needs our children as much as they need it. Let us get them out and let them play.