1. 阅读理解

Multitasking

    What is the first thing you notice when you walk into a shop? The products displayed (展示) at the entrance? Or the soft background music?

    But have you ever notice the smell? Unless it is bad, the answer is likely to be no. But while a shop's scent may not be outstanding compared with sights and sounds, it is certainly there. And it is providing to be an increasing powerful tool in encouraging people to purchase.

    A brand store has become famous for its distinctive scent which floats through the fairly dark hall and out to the entrance, via scent machines. A smell may be attractive but it may not just be used for freshening air. One sports goods company once reported that when it first introduced scent into its stores, customers' intension to purchase increased by 80 percent.

    When it comes to the best shopping streets in Pairs, scent is just as important to a brand's success as the quality of its window displays and goods on sales. That is mainly because shopping is a very different experience to what it used to be.

    Some years ago, the focus for brand name shopping was on a few people with sales assistants' disproving attitude and don't touch what you can't afford displays. Now the rise of electronic commerce (e-commerce) has opened up famous brands to a wider audience. But while e-shops can use sights and sounds, only bricks-and-mortar stores (实体店) can offer a full experience from the minute customers step through the door to the moment they leave. Another brand store seeks to be much more than a shop, but rather a destination. And scent is just one way to achieve this. Now a famous store uses complex man-made smell to make sure that the soft scent of baby powder floats through the kid department, and coconut (椰子) scent in the swimsuit section. A department store has even opened a new lab, inviting customers on a journey into the store's windows to smell books, pots and drawers, in search of their perfect scent.

(1) According to the passage, what is an increasingly powerful tool in the success of some brand store? A. Friendly assistant. B. Unique scents. C. Soft background music D. attractive window display.
(2) E-shops are mentioned in the passage to _______ . A. ashow the advantages of brick-and-mortar stores B. urge shop assistants to change their attitude C. push stores to use sights and sounds D. introduce the rise of e-commerce
(3) The underlined word “destination” in Paragraph 5 means _______ . A. a platform that exhibits goods B. a spot where travelers like to stay C. a place where customers love to go D. a target that a store expects to meet
(4) The main purpose of the passage is to ______ . A. compare and evaluate B. examine and assess C. argue and discuss D. inform and explain
【考点】
主旨大意; 推理判断题; 词义猜测题; 说明文; 日常生活类;
【答案】

您现在未登录,无法查看试题答案与解析。 登录
阅读理解 普通
能力提升
换一批
1. 阅读理解

The elderly residents(居民) in care homes in London are being given hens to look after to stop them feeling lonely.

The project was dreamed up by a local charity(慈善组织) to reduce loneliness and improve elderly people's wellbeing. It is also being used to help patients suffering dementia, a serious illness of the mind. Staff in care homes have reported a reduction in the use of medicine where hens are in use.

Among those taking part in the project is 80-year-old Ruth Xavier. She said: "I used to keep hens when I was younger and had to prepare their breakfast each morning before I went to school."

"I like the project a lot. I am down there in my wheelchair in the morning letting the hens out and down there again at night to see they've gone to bed."

"It's good to have a different focus. People have been bringing their children in to see the hens and residents come and sit outside to watch them. I'm enjoying the creative activities, and it feels great to have done something useful. "

There are now 700 elderly people looking after hens in 20 care homes in the North East, and the charity has been given financial support to roll it out countrywide.

Wendy Wilson, extra care manager at 60 Pen fold Street, one of the first to embark on the project, said: "Residents really welcome the idea of the project and the creative sessions: We are looking forward to the benefits and faun the project can bring to people here."

Lynn Lewis, director of Notting Hill Pathways, said: "We are happy to be taking part in the project. It will really help connect our residents through a shared interest and creative activities."

(1) What is the purpose of the project? A. To ensure harmony in care homes. B. To provide part-time jobs for the aged. C. To raise money for medical research. D. To promote the elderly people's welfare.
(2) How has the project affected Ruth Xavier? A. She has learned new life skills. B. She has gained a sense of achievement. C. She has recovered her memory. D. She has developed a strong personality.
(3) What do the underlined words "embark on" mean in paragraph 7? A. Improve. B. Oppose. C. Begin. D. Evaluate.
(4) What can we learn about the project from the last two paragraphs? A. It is well received. B. It needs to be more creative. C. It is highly profitable. D. It takes ages to see the results.
阅读理解 普通
2. 阅读理解

The United States rose to global power on the strength of its technology, and the lifeblood that technology has long been electricity. By providing long-distance communication and energy electricity created the modern world. Yet properly understood, the age of electricity is merely the second stage in the age of steam which began a century earlier.

It is curious that on one has put together a history of both the steam and electric revolutions." writes Maury Klein in his book The Pore Makers, Seam, Electricity and the Men Invented Modern America. Klein, a noted historian of technology spins a narrative (叙述) so lively that at times it reads like a novel

The story begins in the last years of the 18th century in Scotland, where Watt perfected "the machine that changed the world". Klein writes/'America did not invent the steam engine, but once they grasped its passwords, they put it to more uses than anyone else.

Meanwhile, over the course of 19th century, electricity went from mere curiosity to a basic necessity. Morse invented a code for sending messages over an electromagnetic circuit Bell then gave the telegraph a voice. Edison perfected an incandescent bulb (白炽灯泡) that brought electric light into the American home.

Most importantly, Edison realized that success depended on mass electrification, which he showed in New York City. With help from Tesla, Westinghouse's firm developed a system using alternating current (交流电), which soon became the major forms of power delivery.

To frame his story, Klein creates the character of Ned, a fictional witness to the progress brought about by the steams and electric revolutions in America during one man's lifetime. It's a technique that helps turn a long narrative into an interesting one.

(1) What is Klein's understanding of the age if electricity? A. It is closely linked to the steam age B. It began earlier than proper thought C. It is a little-studied period of history D. It will come to an end sooner or later
(2) What can be inferred about Ned? A. He was born in New York City B. He wrote many increasing stories C. He created an electricity company D. He lived mainly in the 19th century
(3) What is the text? A. A biography. B. A book review. C. A short story. D. A science report.
阅读理解 普通
3. 阅读理解

    For many foreigners who have visited or worked in China, one of their strong impressions is that the country is very safe. Here , you can go out alone late at night to eat at a food stand without feeling nervous. You can also let your younger children ride public transport all by themselves without worrying about their safety.

    This year, 2018 , marks 8 special anniversary of the launching of the reform and opening up policy, which took place two score years ago in China. Over the past few decades, the country has achieved fast economic growth, while social peace and stability have been maintained(维护) to the fullest extent at the lowest cost. Of course, there are still unsolved problems. However, from the overall aspect, Chinese society remains harmonious and safe. In my eyes , this should be attributed(归于) largely to the cultural ;economic and political environment of the country.

    A society can be stable and orderly only when its people can lead a prosperous(繁荣的) life. After the introduction of the reform and opening up policy, China achieved fast economic growth and significant scientific and technological progress. In the meantime, the Chinese government has taken various measures such 2s those to fight corruption, reduce poverty and promote the rule of law, in order to uphold social equity. Thanks to these efforts, the potential factors that might cause social problems have been greatly reduced.

    Apart from government departments including the police and judicial(司法的) departments , the general public also contributes much to social governance. The development of information technology has created new ways of linking the police and the public. By jointly fighting crimes in such ways, the public and the police have developed an ever-increasing level of mutual trust and positive interaction.

    The safety and stability in China did not come easily. Rather; it should be attributed to the efforts made by 1.3 'billion people. For both Chinese and foreigners living in the country, the sense of safety and security is very precious.

(1) The main idea of the passage is that            . A. China has achieved fast economic growth and people are becoming rich B. the Chinese government has taken various measures to fight social problems C. the police and judicial departments work more effectively to maintain social stability D. various factors contribute to the stability and safety of present China
(2) In which year was the reform and opening up policy launched in China? A. In 1968. B. In 1978. C. In 1988. D. In 2008.
(3) Which of the following can be concluded according to the passage? A. Most foreigners lack a sense of safety when staying in China. B. Government departments rather than the general public play an important role in keeping social peace and stability. C. People's prosperous life in a country can lead to a stable and orderly society. D. Four basic reasons are listed throughout the passage for China's stability and safety.
(4) What is the tone of the text? A. Negative. B. Positive. C. Humorous. D. Doubtful.
阅读理解 普通