A good story. That's what influences our choice to buy a book the most. Right? Some of the biggest-selling novels of all time just so happened to be attached to major publishers. Indeed, any reading lover will be familiar with the countless publishing houses that have brought brilliant works to the market. So in theory, perhaps a publisher does matter.
Every time you read a book that you enjoy, you likely look at the publisher attached to it. That name is a signal that they will produce other content that fits with that same style. It makes a lot of sense to continue to purchase texts from a company that is telling the kinds of stories that you enjoy the most. Consumer habits are thus based on trust that a publisher will be consistent in the books they deliver and that investing time in them is more reliable than an untested source.
The strength of the author themselves can also play into that. After all, well-liked authors are often signed to a book deal with a select few publishers, strengthening the brand further.
Of course, a publisher would be nothing without its logo, which is a major call-to-arms for all fans of the brand. The top publishers in the world instantly recognizable imagery, which catch the attention while summing up the name of a brand in an instant. That thus builds our association with a given name. The fun penguin shape of Penguin Random House is so iconic, for example, that it could not be confused with any other publishing business.
There might be a place for those indie (独立经营的) book companies, with occasional stories breaking through and forcing people to take notice. In truth that's far less common than you expect. Expert Cassandra Davis, however, provides a hopeful insight. "Indie bookshops are more likely to stock an indie publisher's books, especially if the author is local to the bookshop." She says. Therefore, supporting local bookshops is a vital way to keep the indie industry alive and change these trends.