A self-described "girly girl", nine-year-old Zandra Cunningham was constantly begging her parents for the latest beauty products. One day her dad simply told her "no", which inspired her to make her own.
Zandra has been recognized by Entrepreneur magazine as one of the youngest millionaires in America. When asked about her experience as a child entrepreneur(企业家), Zandra says, "It wasn't frightening. When you're young, you don't have that fear mentality. ‘Maybe it's not going to work' never really crossed my mind." For Zandra, it became a challenge to separate her personal interest from what her customers actually wanted. "There were a lot of things that I felt were good ideas, but they wouldn't fit into the market," she says. Being part of the market herself, Zandra felt she had a unique perspective that allowed her to truly listen and respond to her customers.
It started as a hobby for Zandra and her mom. They'd play around with different ingredients until they found formulas they liked "through trial and error". Slowly, they started transforming the pastime into a brand. Zandra began selling her products at local markets, and a few years later—when Zandra was 12 years old—the family started a shop for Zandra Beauty. At the time, Zandra Beauty was one of the first brands to offer plant-based and organic beauty products at an affordable price. The 21-year-old has essentially grown up alongside her brand—but her goals have remained the same: "Our main focus is to push out amazing products that are safe for everyone and the earth."
"There're so many brands doing similar things, but there's still so much room to grow," says Zandra. "Your customers are out there, and you just have to find something that's going to set you apart."