Google's parent company is winding down a project that used high-lying balloons to provide Internet services to hard-to-reach areas of the world.
The project, known as Loon, started in 2011. It was managed by Alphabet Inc. It aimed to bring connectivity to areas of the world where ground-based cell towers (手机信号塔) were too expensive or too difficult to set up.
But Loon was unable to reduce costs enough to make its business model run, the project' s leader, Alastair Westgarth, said in a blog post. "While we've found a number of willing partners along the way, we haven't found a way to get the costs low enough to build a long-term, competitive business," Westgarh said.
Loon's shutdown isn't surprising, economists said.
Loon's technology sent gas-filled balloons the size of tennis courts into the air. They usually stay at heights of around 60, 000 to 75,000 feet. There, onboard communications equipment sent Internet signals back down to earth. The system was able to offer mobile coverage to an area 200 times larger than a traditional ground-based cell tower. However, a carrier would need several balloons at once, each would cost tens of thousands of dollars and last only about five months.
Alphabet wasn't alone in running projects aimed at offering Internet connection to hard-to-reach areas. Companies such as Amazon. com Inc. and Elon Musk's SpaceX have been making efforts to provide Internet connection in such places, using satellites in near Earth orbit.
Over the last few years, Loon's technology has proved successful in some suffering communities. In 2017, the project sent balloons into the skies above Puerto Rico after a terrible hurricane damaged the island's communications facilities. Two years later, soon after a 7. 8 earthquake struck parts of Peru, Loon's balloons began to provide the locals with mobile connectivity.
Rich Devaul, a founder of the project, said the need for mobile connectivity was rapidly rising recently. This made cell towers more cost-effective than he had expected ten years ago, reducing the need for Loon, "The problem got solved faster than we thought," he said in an interview.