1. 阅读理解

Portia Kapraun has always seen unwelcome ads on Twitter, usually from major brands pitching (竭力推销) her expensive jewelry or vehicles that she, as a librarian in Indiana, could not afford. Ms. Kapraun was not interested. But she soon saw the ads again. And again. And again. "These feel like low-end ads," she said. In a shaky advertising market in an uncertain economy, ads that few people want to see suddenly seem to be everywhere.

Advancements in digital advertising technology were meant to improve users' experience. People interested in shoes are intended to get ads for sneakers and boots, not repeated pitches promoting gold investments. And the technology is supposed to remove misleading or dangerous pitches. But lately, on several platforms, the opposite seems to be happening for a variety of reasons, including a slowdown in the overall digital ad market. As numerous deep-pocketed marketers have pulled back, and the softer market has led several digital platforms to lower their ad pricing, opportunities have opened up for less demanding advertisers.

Advertising experts agree that poor-quality ads appear to be increasing greatly. They point to a variety of potential causes: internal troubles at technology companies, weak content moderation (审核), and high-level advertisers seeking other choices. Then, there's the economy: A recent survey of 43 multinational companies representing more than $44 billion in advertising spending found that nearly 30 percent planned to cut back on their marketing spending last year.

Other factors are also contributing to lower advertising quality. Social media advertising, once only practiced by specialists, is now easily available to anyone. Many of them are avoiding targeted ads — placements intended to reach specific audiences, usually at a higher cost — in favor of a cheaper spray-and-pray (广撒网式的) approach online, hoping to catch the attention of gullible (容易受骗的) or bored shoppers. Major social media platforms are now like "a mall that used to be good", Corey Richardson, vice president at a multicultural ad company, says. "But now there's no longer a mall there—it's just a calendar store and a place sling beepers (传呼机). "

(1) What message does the author want to deliver in Portia Kapraun's story? A. Repeated ads have a strong power of persuasion. B. Social media users often encounter unwanted ads. C. Major brands usually prefer social media advertising. D. An uncertain economy leads to lower levels of consumption.
(2) What can be inferred about the "less demanding advertisers" mentioned in Paragraph 2? A. They are forced to exit the digital ad market. B. They have benefited from advertising experts. C. They can now advertise at a more affordable price. D. They work hard to improve their users' experience.
(3) What is Corey Richardson's attitude to major social media platforms? A. Favorable. B. Hopeful C. Unclear. D. Negative.
(4) Which of the following is a suitable title for the text? A. Where is social media advertising heading? B. What is shaking up the online advertising market? C. Why are you seeing so many bad digital ads now? D. How are targeted ads impacting your purchase decisions?
【考点】
推理判断题; 词义猜测题; 说明文; 社会现象类; 标题选择;
【答案】

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阅读理解 普通
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1. 阅读理解

Consider a tale of two Army veterans (退伍军人), Jeff served two terms in Afghanistan, moved home to the Midwest, graduated from college and landed a secure job in a firm. Matt fought alongside Jeff, left the Amy at the same time and headed home to North Carolina. By the time he was in his 30, though, Matt was unemployed and dependent on government checks.

Why did Jeff develop so well while Matt lost his civilian footing? The answer, according to Daniel M. Gade, a retired office, and Daniel Huang, a former Wall Street Journal reporter, is the Department of Veterans Affairs (VA)—in particular, its strong disability system.

In their convincing description, the authors show in detail how a well-intended system can unintentionally lead fragile veterans, step by step, away from the worlds of work and community. The path typically starts just before separation from the service. Soldiers meet with VA representatives who emphasize opportunities to collect disability compensation (补偿). Jeff, for example, wanted to "get out and get on" with his life, while Matt took the VA agent's advice "and applied for every condition he could think of."

Mat's career plan had been to attain an ideal job in law enforcement (执行), but the field was highly competitive. So he took a job with his dad's construction company. But the physical damage of the job was too much for his knees and back. Deeply depressed, now out of work and living in his parents' home, Matt tried college but felt unbearable. Meanwhile, anxious about his future, he kept applying for higher disability ratings—receiving, eventually, a monthly tax-free check over $3, 000.

For many partially or fully disabled veterans, PTSD (创伤应急障碍) istheir primary diagnosis (诊断). The condition, can be very weak, but it is also treatable. A psychologist told the authors that, when it comes to PTSD, the agency "has been doing harm to millions of veterans by telling them that they're disabled. "

In Matt's case, remarkably, even after the VA determined him to be "housebound, "it didn't mandate (强制执行) treatment. "The natural athlete who had conquered his fear of heights to excel as an airborne (空降的) soldier, " the authors write, "had become a disabled man one year later. The VA's record on treatment in general looks poor: More veterans today, relative to their overall numbers, are compensated for disabilities than ever before in the VA's history. Under 0. 1% of the veterans who receive disability benefits for mental disorders have their benefits reduced over time because their condition has improved.

(1) What's the purpose of Paragraph 1? A. To lead to the topic. B. To give examples. C. To clarify opinions. D. To introduce two veterans.
(2) Why did Matt fall into the difficult situation according to Daniel M. Gade and Daniel Huang? A. He depended too much on VA B. He didn't fight as bravely as Jeff. C. He didn't benefit from the system. D. He was unwilling to work in a firm.
(3) What does the underlined expression probably mean in Paragraph 3? A. To follow the VA Agent's advice. B. To stay away from work and community. C. To leave the army and get along well with other veterans. D. To earn his own living rather than apply for compensation.
(4) What attitude did Matt take facing his present situation? A. Positive. B. Negative. C. Optimistic. D. Cautious.
(5) Why did the airborne soldier become a disabled man? A. He failed to conquer his fear. B. The AV made the false diagnosis. C. He didn't get enough compensation. D. The VA didn't provide proper service.
阅读理解 普通
2. 阅读理解

    Can you be too beautiful? It is hardly a problem that most of us have to bother — as much as we might like to dream that it were the case.

    Yet the blessings and curses of beauty have been a long-standing interest in psychology. Do those blessed with shiny faces and an attractive body live in a cloud of appreciation — or does it sometimes pay to be ordinary?

    At the most basic level, beauty might be thought to carry a kind of halo (光环) around it; we see that someone has one good quality, and by association, our deep mind may assume that they have other good ones too.

    Even in the courts, a pleasing appearance can work its magic. Attractive criminals are likely to get less strict sentences, or to escape punishment entirely; attractive plaintiffs (原告), meanwhile, are more likely to win their case and get bigger financial settlements. “It's an effect seen everywhere,” says Walker.

    But if beauty pays in most circumstances, there are still situations where it can have opposite results. While attractive men may be considered better leaders, for instance, hidden sexist prejudices (偏见) can work against attractive women, making them less likely to be hired for high-level jobs that require power. And as you might expect, good-looking people of both sexes run into envy — one study found that if you are interviewed by someone of the same sex, they may be less likely to employ you if they judge that you are more attractive than they are.

    More worryingly, being beautiful or handsome could harm your medical care. We tend to link good looks to health, meaning that illnesses are often taken less seriously when they affect the good-looking. When treating people for pain, for instance, doctors tend to take less care over the more attractive people.

    Ultimately, scientists point out that focusing too much on your appearance can itself be harmful if it creates stress and anxiety — even for those already blessed with good looks. “If you are crazy about attractiveness, it may affect your experience and interactions,” she says. It's an outdated saying, but no amount of beauty can make up for a bad personality. As the writer Dorothy Parker put it so elegantly: “Beauty is only skin deep, but ugly goes clean to the bone.”

(1) From paragraph 1, we can learn that _______. A. some may be bothered by their unattractive appearance B. most people are not afraid of being too beautiful C. we might always dream about being bothered by others D. being too beautiful can be a problem bothering everyone
(2) Which is the benefit for beautiful people? A. All attractive plaintiffs have more chances to get away with punishment. B. Women with pleasing appearance will always be considered as better leaders. C. Good-looking people are often regarded as having many good qualities. D. Beautiful criminals are more likely to persuade the judge and win the case.
(3) The writer mentioned the underlined sentence in the last paragraph to _______. A. persuade us to pay more attention to our looks from now on B. suggest that beauty can help make a better personality C. encourage us to focus more on improving our personality D. ask ugly people to have more confidence in their personality
(4) What might be the best title for the passage? A. Beauty, a blessing? B. Sexist Prejudice. C. Real beauty. D. Benefits Beauty holds.
阅读理解 普通
3. 阅读理解

    Humans have been keeping animals as pets for tens of thousands of years, but Dr. Jean-Loup Rault, an animal scientist at the University of Melbourne in Australia, believes new companions are coming: robot pets.

    “Technology is moving very fast,” Rault told ABC News, “The Tamagotchi in the early 1990s was really the first robotic pet, and now Sony and other big companies have improved them a lot.”

    This may not sit well with pet lovers. After all, who would choose a plastic toy over a lovely puppy? But Rault argues that the robotic kind has a lot going for it: “You don't have to feed it, you don't have to walk it, it won't make a mess in your house, and you can go on a holiday without feeling guilty.” The technology also benefits those who are allergic to pets, short on space, or fearful of real animals.

    It's not clear whether robot pets can replace real ones. But studies do suggest that we can bond with these smart machines. People give their cars names and kids give their toy animals life stories. It's the same with robots. When Sony stopped its repair service for its robot dog Aibo in March 2014, owners in Japan held funerals.

    As an animal welfare researcher, Rault is concerned about how robotic pets could affect our attitudes towards live animals. “If we become used to a robotic companion that doesn't need food, water or exercises, perhaps it will change how humans care about other living beings,” he said.

    So are dogs and cats a thing of the past, as Rault predicts? For those who grew up with living and breathing pets, the mechanical kind might not do. But for our next generation who are in constant touch with smart technology, a future in which lovely pets needn't have a heartbeat might not be a far-fetched dream.

(1) What does the underlined phrase “sit well with” means? A. be refused by B. be beneficial to C. make a difference to D. receive support from
(2) What are the advantages of robot pets?

a. They are plastic and feel smooth.

b. Owners needn't worry about them when going out.

c. They can help cure allergies.

d. They save space and costs.

A. ab B. bc C. bd D. cd
(3) The passage mainly tells us ______. A. the advantages of robot toys B. the popularity of robot pets C. living pets are dying out D. robot pets are coming
阅读理解 普通